You've done the hard part — figured out what sells, how to pack it, which lanes deliver. What the marketplace owns is the customer and the margin: 15–35% in fees that your own store keeps. The migration question isn't whether, it's what order to do it in.
What you're actually moving
Products are portable — catalogue, images, descriptions migrate in an afternoon. Customers are the real asset: your repeat buyers, your ratings credibility, the name they searched. The store is easy; the demand transfer is the work.
The shipping myth
Marketplace sellers assume shipping was the platform's magic — it wasn't, it was Delhivery the whole time, and the same carrier quotes your own store's orders. A store + Pakka Parcel + the same carriers is the whole infrastructure swap; the difference is you keep the margin and the customer.
The cold-start reality
The marketplace brings demand; your store brings margin. The bridge is the insert card in every marketplace parcel — a QR to your store, a launch discount, a reason to buy direct next time. It's the classic move and it works.
The honest sequence
Top 20 SKUs first — proven products, proven freight economics. Store live + direct-from-your-marketplace migration to start the customer transfer. Marketplace stays on as a channel, not the business.
Pakka Parcel automates exactly this — the pipeline from order to AWB without the manual steps.
See how →The playbook
Export your top 20 SKUs
Proven products migrate first — catalogue, images, prices.
Stand up the store
Shopify or WooCommerce + Pakka Parcel — a weekend, not a quarter.
Insert the card
Every marketplace parcel carries a QR to your store — the legal bridge.
Keep both channels
Direct store for margin, marketplace for discovery — forever.
