Flipkart's Big Billion Days fills the customer's screen — do you pause your own ads, match the discounts, or find the counter-move? The honest options and which actually works.
The wave lifts you too
Marketplace sale weeks spike e-commerce awareness — buyers are in 'shopping mode', traffic rises across the board including direct. Your site sees the halo; the question is converting it while the big players dominate the conversation.
Don't fight on discounts
Their 40% margins are subsidised — yours aren't. Matching discounts loses money on a playing field where they set the terms. Compete on what they can't replicate: same-day city delivery, personalisation, product quality, the direct relationship.
The counter-programming that works
'Skip the queue — same-day delivery in [city]' is a real offer during marketplace peak when their deliveries stretch. Exclusive SKUs, bundles, or early access for direct customers — the 'buy from us because direct' pitch.
The honest pause option
Some sellers hold ads during peak weeks — CPMs spike 2–3× and conversion dips under marketplace noise. If your budget is thin, saving it for post-peak when attention is cheaper is legitimate. The orders that come anyway still need shipping discipline.
Pakka Parcel runs the whole stack described here — one place for every carrier.
See how →The playbook
Don't discount-match
Their subsidy isn't yours — compete elsewhere.
Sell your real advantages
Same-day, direct relationship, exclusive stock.
Hold ads if budget-thin
Post-peak CPMs are the value window.
Keep shipping solid regardless
Sale-week orders need the same ops.
